NECA garners even more attention this month in the current issue of LICENSE. Nominated by licensors and retailers, NECA has made the first list of the Top 75 Licensees. For more information, check this month’s issue of LICENSE or The Official LICENSE Website. You can read a PDF of the article here.
“FOR THE FIRST TIME, LICENSE called upon retailers from all channels of distribution and licensors from every major consumer product category to choose the industry’s top 75 licensees. Imaginably, compiling the list was no easy feat.
Retailers and licensors were asked to nominate licensees – from every major product category ranging from housewares to apparel, toys costumes, sleepwear, stationary, gifts, and novelties, and fashion accessories, among others – based on the following criteria:
- Successful retail/vendor relationship or licensor/licensee relationship
- Product performance at retail/sales turn
- Quality/design/innovation of licensed product
- Effective point-of-purchase materials/in-store collateral”
Copyright 2006 LICENSE Magazine.