NECA is recognized once again this month in the current issue of
License! Global Magazine. This year, the list goes international and
NECA continues to shine. For more information, check this month's issue of
License! Global or
The Official License! Global Website. You can read a PDF of the article
here.
"The second annual Top Licensees special report features the key data of 100 licensee companies from every major product category. License! Global expanded this year’s list from 75 licensees reported in 2006, and this year is including companies based outside the United States.
License! Global solicited nominations from retailers and licensees with a ballot posted on its Web site, www.licensemag.com. Nominations were based on the following criteria:
- Successful relationships between retailers/vendors and licensor/licensee;
- Product performance at retail;
- Quality, design, and innovation of licensed product; and
- Effective promotional materials and
in-store collateral."
Copyright 2007 License! Global Magazine.
