"Burbank, Calif., July 26, 2006 -- Warner Bros. Consumer Products announced today a multi-year licensing agreement that names NECA, Inc. the master toy, gift and specialty product licensee for the magical Harry Potter series throughout North America, Latin America and Asia Pacific.

New product is set to roll out in conjunction with Warner Bros. Pictures’ latest Harry Potter feature film installment, Harry Potter and the Order of the Phoenix, scheduled to hit theaters beginning in July 2007.

The company will develop a range of gifts, toys and specialty products including collectible action figures, plush, mugs, wall décor and more, all inspired by the characters, creatures and themes from the Harry Potter stories."

One of the most popular film franchises of all time teams with the first name in collectibles. Starting in 2007, fans can look forward to Harry Potter action figures, giftware, apparel and more from NECA.