NECA TO BRING E.T.: THE EXTRA TERRESTRIAL BACK TO TOY SHELVES
IN CELEBRATION OF THE FILM’S 30TH ANNIVERSARY IN 2012
Line to Include Action Figures, Plush, Toys, Bobble Heads, Giftware and More
HILLSIDE, NJ, October 3, 2011—The National Entertainment Collectibles Association, Inc. (NECA) announced today that it has entered into an agreement with Universal Partnerships & Licensing to produce consumer products around the 30th Anniversary of the film E.T.: The Extra Terrestrial next year.
An unforgettable adventure filled with unparalleled magic and imagination, E.T: The Extra Terrestrial, follows the moving story of a lost little alien who befriends 10-year-old Elliott. Director Steven Spielberg’s heartwarming masterpiece is one of the brightest stars in motion picture history, and it continues to captivate audiences around the world.
Merchandise will include action figures, plush, toys, bobble heads, giftware, and more. Initial product launch will begin in March 2012.
“We’re very excited to bring E.T. back to toy shelves and to new generations of fans and collectors worldwide,” said Randy Falk, Director of Product Development at NECA.
About Universal Partnerships & Licensing
UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
About National Entertainment Collectibles Association (NECA)
NECA INC.operates as a media and entertainment company in the US and internationally, with divisions dedicated to Consumer Products, Filmed Entertainment, and Online Retailing / Digital Distribution. The Consumer Products division is a leading manufacturer and distributor of entertainment related products, dominating the specialty market. The Filmed Entertainment division is investing in the production and distribution of content that will benefit from NECA’s unique and proprietary distribution and marketing model. The online division leverages NECA’s properties to provide an immersive, platform-agnostic entertainment experience through subscription and transactional models.