Sanrio, Inc. and NECA Sign Licensing Agreement Hello Kitty Product Line-Up To Be Revealed at New York Toy Fair Hillside, NJ—February 10, 2013—Sanrio, Inc., creator of the global icon Hello Kitty®, and National Entertainment Collectibles Association (NECA), a world leader in licensed consumer goods, have announced a licensing agreement to produce games, collectibles, toys and [...]